Retail Industry Challenges:

In the modern retail environment, attracting customers and optimizing the shopping experience are crucial for increasing revenue. However, traditional stores face difficulties in:

• Converting passersby into actual customers.
• Personalizing advertisements to match the preferences and needs of each customer segment.
• Leveraging AI to analyze customer data for informed business decisions.

BrandPC’s Solution:

BrandPC provides AI-powered industrial computing systems equipped with Hailo-8 AI accelerators, enabling real-time customer data collection and analysis in retail stores. This system is applied in:

• Smart advertising: Displays personalized digital ads on screens based on customers’ age, gender, and interests.
• Shopping behavior analysis: AI cameras track visitor count, dwell time, and interest in different products.
• Optimized product display: AI-driven insights help stores arrange products more effectively to maximize sales.

Deployed Products:

The system includes the following key components:

🖥️ AI Industrial Computer – UP Squared Pro 710H Edge

• High-performance processor enabling on-device AI model execution for real-time analytics.
• Multiple HDMI/DP outputs for seamless data display on advertising screens.

⚡ Hailo-8 AI Accelerator

• Provides 52 TOPS (Tera Operations Per Second) for high-speed AI inference.
• Enhances data processing from cameras, enabling real-time customer behavior analysis.

📷 High-Resolution AI Cameras

• Captures customer images and supports demographic analysis.
• Detects and recognizes behaviors to optimize ad displays.

Key Benefits:

🚀 Increased customer engagement with AI-driven personalized advertisements.
⚡ Energy-efficient operation with only 55W power consumption, ideal for large-scale retail setups.
📈 Scalable deployment, adaptable across multiple stores and shopping centers.
🔍 Deep customer insights, helping businesses refine their marketing strategies.

Results:

With support from BrandPC, retailers have successfully enhanced shopping experiences, optimized marketing effectiveness, and driven sales growth through the adoption of cutting-edge AIoT technology.